Quick summary (TL;DR)
In 30 seconds
- The Futuristic Rares crashed: Mewtwo ex fell from ~$1,000 to ~$73 (−93%) since presale; Mew ex from ~$1,800 to ~$93.
- The floor isn't in yet: as of Sep 27 the chase cards were still down −9% to −15% in 7 days.
- The twist: singles collapsed, but sealed rose (ETB from ~$266 to ~$316 in a week).
- The hidden grail: a secret Mew (RGB) at ~$3,600. The 30 Pikachus, meanwhile, are now $1–4 (bulk).
The 30th Celebration launched on September 16, 2026 with the biggest hype of the year… and within days the market did the exact opposite of what was promised. This is the post-launch reality told with real data — live TCGPlayer prices, card by card — not headlines. If you want to know what the set is and its new rarity, start with our full 30th Celebration guide; here we go straight to the prices and what happened.
The crash: how far each card fell
The set's two stars — the Futuristic Rares of Mewtwo ex and Mew ex, illustrated by YOSHIROTTEN — were also the ones that lost the most air. In presale, when the card didn't even physically exist yet, the Mewtwo ex Futuristic nearly touched $1,000. Today:
Prices updated on October 8, 2026 · TCGPlayer via TCGdex
From ~$1,000 to ~$73: a −93% drop on the Mewtwo ex Futuristic (our price tracking confirms it over the 30-day window). The Mew ex Futuristic followed the same script from a reported peak of ~$1,800. And the key point for anyone thinking "I'll buy now that it dropped": the bleeding hasn't stopped. Here's the full picture of the top cards as of September 27, with their 7-day change:
Mew ex
Special Illustration Rare
At publish
$153.42
Now
—
Mew ex
Futuristic Rare
At publish
$92.67
Now
—
Mewtwo ex
Special Illustration Rare
At publish
$82.28
Now
—
Mewtwo ex
Futuristic Rare
At publish
$72.73
Now
—
Mew ex
Double Rare
At publish
$5.61
Now
—
Pikachu (1 of 30 illustrations)
Illustration Rare
At publish
$4.29
Now
—
| Card / Rarity | At publish ↓ | Now (USD) | Δ since article | Source |
|---|---|---|---|---|
Mew ex Special Illustration Rare | $153.42 | — | ≈ no change | TCGPlayer ↗ |
Mew ex Futuristic Rare | $92.67 | — | ≈ no change | TCGPlayer ↗ |
Mewtwo ex Special Illustration Rare | $82.28 | — | ≈ no change | TCGPlayer ↗ |
Mewtwo ex Futuristic Rare | $72.73 | — | ≈ no change | TCGPlayer ↗ |
Mew ex Double Rare | $5.61 | — | ≈ no change | TCGPlayer ↗ |
Pikachu (1 of 30 illustrations) Illustration Rare | $4.29 | — | ≈ no change | TCGPlayer ↗ |
Live prices updated on October 8, 2026 · TCGPlayer via TCGdex
Everything red, even over a single week. The chase cards (SIR and Futuristic) were down −9% to −15%, and the "cheap" cards — Mew's Double Rare, the Pikachus — were falling nearly −40% in seven days. This isn't a bounce: it's a decline still looking for a floor.
A note on rigor: the price you see in the table is the one at publish time (historical evidence we never touch). The "Today" column updates itself via TCGPlayer, so in a few weeks you'll be able to see for yourself whether the floor arrived or the slide continued.
Why it crashed: the pull rates
The cause isn't mysterious, it's mechanical. The 30th Celebration arrived with very generous pull rates: per community sampling (thousands of packs opened), the odds of hitting a Special/Illustration Rare jumped from ~1-in-80–100 to ~1-in-18–20, and Futuristic Rares show up roughly every ~83–130 packs. Translation: there are a lot of copies of the good cards.
Add the largest print run in TCG history (The Pokémon Company has not published the exact figures — another recurring complaint from the hobby) and you have the perfect recipe for the crash: more people opening packs, more copies hitting the market, more sellers competing to sell the same thing. The anniversary brings demand, but not enough to absorb that much supply.
Be skeptical of the exact pull rates. No figure is official: they all come from community sampling and can vary. We report them as what they are — estimates.
The twist nobody covers: sealed went up
Here's the nuance lost in the "the set died" headlines: singles died, sealed didn't. While loose cards fell, boxed product appreciated in the first week:
| Product | Launch | ~1 week later |
|---|---|---|
| ETB (Pokémon Center) | ~$266 | ~$316 (+18.8%) |
| Standard ETB | ~$158 | ~$172 (+8.8%) |
| Ultra-Premium Collection | ~$660 | ~$702 (+6.4%) |
(Sealed-product tracker data; resale prices, not MSRP — remember the ETB launched at $49.99 retail.)
Why the divorce? Because opening packs destroys value when pull rates are high: every box opened spits out cards worth less than the pack. Sealed, on the other hand, is finite and many people prefer to keep it unopened. It's the same old lesson: in anniversary sets, sealed tends to age better than the pile of loose cards.
The hidden grail: the RGB Mew at ~$3,600
Not everything crashed. The set hides a secret "RGB" (rainbow) Mew that almost nobody pulls: on real completed sales it runs about ~$3,600–4,000 (with fantasy asks up to $50,000 that no one pays). It's the true jackpot of the 30th — and a reminder that in these sets, value concentrates in a handful of the right cards, not in "everything goes up".
(The RGB Mew isn't quoted in our live price system due to its low liquidity; the figure comes from reported eBay sales and is volatile.)
The 30 Pikachus: from hype to bulk
The set's hook — 1 of 30 different Pikachus guaranteed per pack, each by a different artist — is beautiful to collect but bad for the speculator's wallet: with 30 of them and one per pack, they're everywhere. Most are worth $1 to $4 today (the priciest barely tops $4). These are album cards, not vault cards.
Resellers, furious
All of this left many resellers underwater: they bought high expecting the big anniversary payday, and the generous pull rates blew up their margins. On forums like r/PokeInvesting the mood is a wake, with cases of scalpers losing ~$150 per ETB after hiring people to stand in line. The other side — also heavily upvoted — is that this generosity is good for the hobby: fun packs to open and cards within reach of casual collectors and kids.
Is it worth buying the dip?
The million-dollar question. With the data in hand:
- Don't rush to "buy the dip." As of late September everything was still falling (−9% to −15% in 7 days on the chase cards). Catching a falling knife rarely ends well; wait for signs of stabilization in the "Today" column of the tables above.
- What held up better. Within the crash, some SIRs slowed their fall sooner (the Gengar ex SIR held better, around the ~$140 area per trackers), and sealed is the calmer anniversary bet.
- The 25th anniversary lesson. Celebrations (2021) also disappointed at first and then a few of the right cards recovered and beat their value over the years. We break it down with real prices in our 30th Celebration guide. The pattern repeats: patience and the right cards, not boxes bought on FOMO.
If you're curious where these cards sit on the hobby's price map, also check out the most expensive Pokémon cards of all time and, to understand exactly what a Futuristic Rare is versus a SIR, our Pokémon TCG rarity guide.
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Sources
- Live and historical prices: TCGPlayer (USD, Near Mint tier), via our price tracking — data as of Sep 27, 2026. 30d window on the Mewtwo ex Futuristic: $1,000 → $72.73.
- Sealed product and pull-rate context: sealed trackers and community sampling. Pull-rate figures are unofficial.
- Set context: our 30th Celebration guide and official The Pokémon Company sources.
Prices in TCGPlayer (USD) as a global reference — on Cardmarket (EUR) and local markets values may vary. The "at publish" price is historical evidence and is never modified; the "Today" column updates itself. Editorial reference, not investment advice.